Aleo is building a user experience on the web that is both truly personal and truly private.
In the next decade, web services will be everywhere, living in more places than just your browser, and reason over every intimate detail of our personal lives. Our private lives have become a public commodity and as web services evolve to become more personal, to live everywhere, we need to rethink how we control our data.
Today, there is no such thing as private web data.
If it lives online, somebody owns it. The web provides free services in exchange for personal data. This business model is obsolete and puts users at odds with web services. Users must hand over personal data in exchange for services to interact with one another in their daily lives. Service providers must manage sensitive data that risks their business if improperly stored, processed, or disclosed. This is problematic and should not have to be this way.
Tomorrow, the web will become private-by-default.
Over the past decade, new technologies to protect user data have become practical. For the first time, users have a choice. They are not constrained to giving up control of their data, and data breaches no longer have to be an inevitable price to pay. And for the first time, web services can use privacy-preserving technologies to protect users while expanding the possibilities of their web experience.
Privacy-preserving technologies will reshape how we see and use our data.
Instead of giving up control of your personal data, web services will reason about it without actually seeing it. Web services will no longer need to store sensitive data, and will outsource their work back to the user. In this manner, neither the user nor the service provider will know more than they should, and the control over personal data will remain with the user. This approach rethinks both the privacy guarantees that services offer and how users think about their data. This paradigm will fundamentally shift how the web works in ways we have yet to even see.